Beth Johnston has an unquenchable thirst for tea. Her enthusiasm was sparked while on her honeymoon ski trip in February 1998 when she discovered a delicious cup of Mango Ceylon. Determined to find the source of the tasty brew she and her husband, Newman, found themselves in a warehouse filled with loose leaf tea, when much to everyone’s surprise Beth announced that when she returned home she would be opening a tea company. Teas Etc Inc was founded in July of 1998.
Armed with her newly found enthusiasm, natural sales and marketing ability and an idea Beth quit her lucrative national healthcare position and jumped in with both feet. She quickly learned how little she knew about tea. She immersed herself in the cup learning everything she could. Consumer’s misconceptions and the lack of accurate information began to shape the company’s objectives. Beth continues to study all aspects of tea; botanical, cultural, regional and the technical evaluation of judging leaf and liquor quality.
Working with gardens and suppliers around the globe Teas Etc. has evolved into a premier source of exceptional teas. Beth’s extensive travels have afforded her the good fortune to evaluate tea with some of the world’s masters. As a female entrepreneur, in a male dominated industry, Beth is a highly sought after speaker and her obvious enthusiasm is most apparent when she is sharing her expertise and experiences with an audience. Her matter of fact, down to earth content and interactive, animated style both as a writer and presenter have earned her well deserved industry recognition.
Originally a member of the American Premium Tea Institute, now the Specialty Tea Institute, Beth is active in the tea industry serving on the editorial advisory board for Tea Room News, is an Advisory Board Member for the World Tea Expo (WTE) and serves on the 2009 Education Committee for World Tea Expo. She writes a blog, is a regular contributor to trade publications and has appeared on television and in news segments. Most recently she was honored to have been selected as one of eight industry experts to lead the inaugural New Business Boot Camp, an intensive 2 day track held at the 2008 World Tea Expo. In addition Teas Etc was the only female owned tea company to have a winning entry in the Hot Tea Category at the 2008 World Tea Championship.
With Beth at the helm the company began manufacturing its own line of unique tea ware in 2004 and opened a satellite office in Shanghai in 2006. Plans for a more global presence are in the works and the company is continuing its upward growth. Her affection of tea has never wavered; Beth is as excited today as the first day that she stood in that warehouse on her honeymoon. She continues to learn, travel and seek out more knowledge that in her words would take two lifetimes to complete.
“Tea is so much more than a beverage to quench thirst, it soothes the soul and nurtures the spirit one sip at a time,” Beth