World Tea Expo Update

Sunday, April 05, 2009

I am teaching at the expo again this year. First up will be the marketing track at the New Business Boot Camp a pre-conference soup to nuts new tea business intensive, beyond the typical tasting and tea identification classes.

Second is the Core Conference - Organic Cost to Compliance class. This in-depth class will cater to a very specific audience interested in becoming NOP certified organic handlers & processors. I will review best practices and system plans accompanied by the Director of Quality Certification Services.

The education aspect of the expo is only one small element of the largest tea event of the year!

More to come.

Until next time, Beth

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World Tea Expo New Business Boot Camp is a Blast

Saturday, May 31, 2008

The New Business Boot Camp, at the 2008 World Tea Expo, was a great success!



Attendees, primarily from the US and Canada, attended this 2 day, 16 hour, intensive tea business training learning from 8 speakers on various aspects of opening a tea business.

Speakers and topics included;


Jane Pettigrew - Tea 101
Karen Durkin - Creating a Business Plan
Elisabeth Knottingham - Hiring Staff
Charles Cain - Buying and Merchandising
Bruce Richardson - Reality Check
Ronald Eng - Technology
Karen Schnieder- Basic Legal
Me - Marketing






Attendees were enthusiastic and ready to learn. Marketing is such a huge topic and tough to cover in a short 2 hour time frame. I stuck to simple techniques that are inexpensive and easy to implement.


In the last 15 minutes of my presentations we broke into mini groups, each assigned to create a marketing piece on a random product, this was the fun! I had the pleasure of watching these very creative people work together to come up with the most interesting ideas and great marketing content. It was clear that they got it!














Each group selected a "Vanna" to display the product and we had some real stand outs! Some of the product uses were amazing and hysterical; Weight Loss Waistband Clips (paper clips), Orange Marmalade Facials, The Single Mans Mayo, and a mustard presentation that included the tag line "Mayo will need to work hard to Ketchup with Mustard" great stuff!








I was honored to be included in such an elite group of speakers for the first ever NBBC. I was overwhelmed by attendees positive feedback and energy levels that continued throughout the show as they stopped by our booth taking pictures and giving out hugs. This was truly an amazing experience for me both personally and professionally.


Until next time, Beth

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