World Tea East

Monday, September 28, 2009

World Tea East was held in Boston this week located with Natural Products Expo East. World Tea Expo held tea classes on Wednesday and Thursday to quench the thirst of East Coast tea professionals. Sessions were held on a variety of topics like Nigel Melican’s talk on Tea & Sustainability, Lisa Richardson, of Lisa Knows Tea, presented another delicious Tea & Chocolate Pairing class and Elizabeth Knight infused attendees with her extensive experience with a Tea Purchasing class.

I was pleased to have been included as an educator presenting Holding a Successful Tasting and the session on the Value of Specialty Tea. Both presentations were well attended.

The show opened on Thursday to heavy traffic in the World Tea Pavilion. This section dedicated just to tea was created by World Tea Expo to highlight the importance of tea to the natural products industry.
Teas Etc was surrounded with great neighbors. Village Tea Company, the young hip new line of specialty tea, was bringing lots of energy to the floor with their cool new team and brand. Directly across the aisle was Rishi Tea and East Indies Tea Company was right behind us. We had lots of neighborhood tea gatherings and were definitely in good company.

The pavilion created a real sense of “community.” I had the chance to get to know some tea people that I was acquainted with but had never really had a chance to chat with. We all shared tea, food, supplies and lots of laughs.

I was equally as pleased to meet attendees like GongFu Girl, of tea blogging fame. She shared information on the newly formed Association of Tea Bloggers (ATB) developed to unify communication, information sharing & accuracy. They will foster dialog with the overall tea community and attempt to substantiate factual tea facts and dispel myths by incorporating the expertise and assistance of tea professionals. Look for guidelines at the organizations website.

I had the pleasure of chatting with Cynthia Gold, Tea Sommelier for The Boston Park Plaza Hotel where a tea tasting was held on Wednesday. Unfortunately due to my schedule I was unable to attend but heard from those who attended that it was a delightful event with some of Cynthia’s private tea stash.

I also met tea educators Laurie Bell from DC & Verna Hamilton of NYC. A big shout out to Verna for her help with the comparative cupping’s held in our booth.

We cupped blacks, whites and oolongs and were excited to host all those who stopped in by for the tasting. It was fun reviewing the obvious and subtle differences in the teas. We will hold these events again at World Tea Expo, Las Vegas 2010.

World Tea East gave us an opportunity to connect with new and existing customers. We had fun visiting with David & Anne Walker and meeting Nigel. We had lots of laughs with Matt Papera who stopped by the show to say “hi.” We enjoyed our stay at the Omni and our lobster dinner at “No Name.”

Sunday rolled around with rain from the south which interfered with our plans to walk Boston’s Freedom Trail so I was forced to shop for comfortable shoes before packing and heading home.

Until next time, Beth

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World Tea Expo Blog Photos

Monday, June 01, 2009

So I started this post as soon as I got home from the 2009 World Tea Expo 3 weeks ago. My schedule definately delayed the release along with my difficulty in lining up the pictures in "blogger." The original post is below. I have tons of pictures so keep scrolling to see the faces and fun at this years expo!

Original Post
We are all still recovering from the unbelievable energy from the World Tea Expo show! It is an amazing experience to be surrounded, literally, by like minded tea enthusiasts and professionals.

Our trip to Vegas began with a day of relaxation and presentation tweaking at "TheHotel" where we bunked this year, instead of Mandalay Bay. We definitely made the right choice for us.

The Teas Etc guys, Matt, Rafael and Newman spent the majority of Thursday putting together our show giveaway bags in the New Business Boot Camp Office, thanks Stacie.

Friday began early kicking off my 2009 expo experience with a day of teaching at New Business Boot Camp. Giving the NBBC's Marketing Segment is a lot of fun for me. This years group were extremely engaged and enthusiastic about their "tea" future. Thanks to all who so energtically participated with lots of questions, ideas and great marketing pieces from the "shameless self promotion"

My Image

I had the luxury of not having to worry about the show floor execution because of our great team in Las Vegas. That team was headed by Rafael our warehouse manager, who works under the direction of Ward Sener, Head of Operations. Thanks Rafael and all for a job well done!

Our booth looked amazing!

Teas Etc World Tea Expo 2009 BoothTeas Etc World Tea Expo 2009 Booth

The expo is the one opportunity during the year that we have to reconnect and renew with friends, some whom we have not seen in years! It's great to put a face with a name to those individuals we have spoken with but not formally met.

This year we added a fun new cupping event which took place in our booth twice daily. Each session focused on a specific tea category; black, green, white and oolong and was conducted as professionally as possible. Participants had a chance to sign up to take part prior to the show.

We extended some special invitations for the cuppings and were excited to have Lindsey Goodwin and Jason Walker at a couple. Thanks to all for taking part and giving us your time and evaluations.

Tea Cupping at Teas Etc booth, 2009 World Tea ExpoTea Cupping at Teas Etc booth, 2009 World Tea Expo

Beth Johnston of Teas Etc and Nathan Black at Teas Etc Tea Cupping, 2009 World Tea ExpoBeth Johnston of Teas Etc at Tea Cupping, 2009 World Tea Expo

The highlight of the show was most definately the World Tea Championship! We asked individuals in a variety of different industry genres to sit at the "Teas" table which made for an interesting, fun evening. We had bloggers, media, authors, buyers, 4 different tea companies (Village Tea, Teakoe, The Teahouse, Tea Willikers, East West Tea Emporium) and some other exhibitors (Village Tea, Quality Certification Services). We developed new friendships and renewed others.

When the first award of the evening was announced, Signature Famous Teas - Assam Category, I was completely caught off guard, which was obvious by my response when they announced the winner "Teas Etc" .... OH S_ _ T! I was totally suprised! I did not expect to win that particular category. I know we have great tea. I knew we entered teas that we sell and that we feel confident and proud of. I also knew that we were in competition with companies that have dominated the black tea categories in the past.

We followed up that win with the next, Signature Famous Teas - Ceylon Category and then our Organic Golden Monkey took 2nd place in the Signature Famous Teas - Yunnan Category! We did not have any wins in the General Teas Categories which is where I thought we would have the strongest showing. This competition gives us an opporunity to see what others in the industry are doing. To discover more about what to look for in the cup by learning from the esteemed judges. Most important it gives buyers and consumers a true evaluation of quality tea at its best. I feel strongly that this will elevate our industry "specialty tea" and the teas being sold as such.

It was an amazing night! I am personally honored to have the opportunity to participate on this level with some of the finest companies and teas from around the globe. It is a particularly proud moment for me, once agian being the only female owned company with winner's in the World Tea Championship, Hot Tea Category.

Beth Johnston of Teas Etc accepting First Place, Signature Famous Teas - Assam, 2009 World Tea Championship Beth Johnston of Teas Etc and Kim Jage of World Tea Expo, 2009 World Tea Championship, Assam Catagory Winner

Kim Jage of World Tea Expo at the 2009 World Tea Championships,Matt of Teas Etc and Martin of Village Tea Company at 2009 World Tea Championship

After the energy and excitment of Saturday night it was difficult to get out of bed on Sunday morning for my Organic presentation with Ram from QCS, Quality Certification Services. This intimate presentation was specifically developed for those companies interested in becoming USDA organic certified and was a road map to getting it done simple and effeciently.

Sunday afternoon brought about the Teas Etc vendor presentation which was a success with an interactive disscussion between myself and the audience, just the way I like it. The day wrapped up with a World Tea News video interview by Lindsey Goodwin, thanks Lindsey!

While many folks left on Sunday the show floor was still non stop for us on Monday! The energy in our booth never seemed to diminish and we all stayed busy non stop.

I would like to express special thanks to the following people for there support, friendship, insight and willingness to help; Lisa Richardson, Richard Guzakaus, Maria Seemer, Martin & Village Tea Team, Dan Robertson, Skip and the folks from Cirqua, Ken Rudee, Scott Shivula, Benjamin Harrison, Planet Can It, David Walker, Ram & QCS, Jason Walker, Lindsey Goodwin, Nicki Means and Sungarden just to name a few.

I would also like to express how nice it is to work with the group of professionals at World Tea Expo and World Tea News. A special thanks for all you do to help exhibitors succeed, Kim and George Jage, Stacie Woods, Kim, Vanessa, Nate, Tim, Kari and Heidi.

Until next time, Beth

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Two Winners at World Tea Championship

Saturday, May 02, 2009

I just plopped down on the couch in our room at The Hotel in Las Vegas. What a night! We had a diverse, fun, energetic group of people at our table at this evenings World Tea Championship reception at the 2009 World Tea Expo.

We were getting settled in, and to be honest I was in the middle of telling Newman that we needed to get our guests drinks, when they announced the Signature Famous Teas, first category Assam. And first place goes to …….. Teas Etc…..oh s__t I remarked totally off guard. Yes I know I shouldn’t be telling you this but I wanted to tell you before someone else did and honestly it was just my response because I was really floored!! Breakfast tea is next and that went to Lyster Group I believe, truthfully I was still trying to catch my breath. The next category is Ceylon and the winner is Teas Etc! You have got to be kidding me I think to myself.
I was also very proud that our Organic Golden Monkey received 2nd place in the Yunnan category, I can’t wait to try the tea that beat us out! The great thing was that our tea placed higher than a lot of the significantly more expensive teas in the category and we were definitely up against some of the big boys for sure, second place seems a fine achievement to me.

The rest of the night was equally as thrilling especially when folks like Ken from Barnes & Watson won, 2 categories green oolong in the hot tea category and another in iced tea, go Ken! And others that are more from the “under dog” realm like Puripan with their Tartary Buckwheat herbal, interesting.

Anyway, I am really very grateful for the recognition and appreciation that specialty teas are getting in the US. I feel strongly that World Tea Expo and the World Tea Championship has a big part in pushing our industry forward in a very positive direction.

Winning is absolutely fun but win, lose or draw I am privileged to compete and be a part of a competition that will improve the quality and exposure of tea, an industry that I truly love.

Until next time, Beth

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Spring Teas

Tuesday, April 28, 2009

We have been receiving tons of tea samples from Amy in our China office and have been so busy cupping has been a challenge, can you imagine?

What we have cupped and purchased is a very limited harvest bai hao silver needle that is amazing. When white teas are straight from the garden like these there is an amazing freshness and almost "warm" aroma and a complex character that unfolds on your tongue. This is why I work so hard for moments like these!

Anyway we have tons of cupping to do when we get back from the World Tea Expo! I am very excited about the show but wont be disappointed to get back and do some serious cupping. We have a variety of distinctive black, green and green oolongs awaiting.

Look for World Tea Expo updates, until next time, Beth

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World Tea Championship Samples

Tuesday, April 21, 2009

I sent the paper entries in to World Tea Expo last week for the Championship. Today the actual tea samples were sent on their way to judging.

Once again we entered 10 teas. After much discussion we decided to enter new tea categories this time and are excited to be there on Saturday, May 2nd in Las Vegas to see the results!

I am really glad that World Tea Expo decided to do an awards reception. I think it will add more anticipation and excitement to the Championship making it fun for everyone.

I intend to send updates right from the reception on twitter so check it out.

Until next time, Beth

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Best New Product Award

Saturday, April 18, 2009

I am totally excited about winning the World Tea Expos "Best New Product" for 2009! Our new tea line, Get Real Get Loose, is a fun, easy, happy take on tea. I like to call it a serious tea with an approachable attitude.

The concept is to make specialty loose leaf tea accessible, affordable and easy to prepare, for everyone.

If you are reading this blog chances are you are already a tea lover. I have been a part of the tea revolution since 1998. I have seen a lot of change in the industry. A huge shift in consumer trends and the products that are offered in the market place.

I sometimes feel that tea has become too serious and can be somewhat intimidating to those not yet comfortable with good tea. I want tea to be for everybody. Get Real Get Loose includes filters on each totally eco-friendly package so preparation of premium loose leaf tea is simple.

Anyway this is not a commercial but rather a celebration of the hard work and efforts by everyone associated with the project; Amy the graphic designer who worked endlessly on helping to create my vision of an upbeat, vibrant package that induces smiles while being truly "green" packaging. Matt who measured, engineered, tested and withstood endless conversations and heated debates on what works best and what consumers want. All of those friends, relatives and clients who were willing to honestly share their ideas and opinions allowing us to develop Get Real Get Loose with end users in mind.

Most important I would like to thank my husband Newman who endures my creative projects more than anyone else. He lives the day to day, when things don't go right, or at least the way I want them to go. The days when someone tells me "no you can't" or something that I have been working on doesn't work out. And thankfully the days like last Friday when we receive the recognition that makes all of the hard work over the past 12 months worth it, The Best New Product Award! Amazing.

If you are going to be at the World Tea Expo, May 2nd - 4th, in Las Vegas stop by booth #600 and get a taste of Get Real Get Loose. Check out the green packaging of pre and post consumer recycled tin and paper. Compostable non-bleached brewing filters and the biodegradable package they come in. We have utilized water based inks, environmentally friendly adhesives and put every effort into making this a truly green product package.

Until next time, Beth

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World Tea Championship

Wednesday, April 15, 2009

When the World Tea Expo initiated the first ever World Tea Championship in 2008 I was extremely pleased! In my opinion this was the first step in establishing tea guides and a rating system that could aid buyers, wholesale and retail alike. Education is the only way to teach end users, and those in-between, what to look for and expect in a cup of specialty tea .

Yes there were people who complained about the way the Championship was conducted; who the judges were, the cupping methodology, the brewing vessels. While it was not a perfect system the WTE is the only group that has had the gumption to take on tea quality, trying to develop benchmarks and ratings. They called on well respected industry leaders asking for their input to create a fair, well organized competition and frankly they did a great job!

What was lacking, in my opinion, was the positive feedback of what went right, offers of support and help and the acknowledgement of how important this is for our entire industry.

In my experience complaints don't generally come from wanting to make things better but rather from fear. I challenge those unhappy with the development of the World Tea Championship to ask themselves what their real motives are? Do they want consumers to learn about quality or is the status quo o.k.?

Ratings could benefit buyers, of all levels. They could be used to taste, learn and purchase quality teas. Hopefully buyers will begin to use this tool, especially those buying to resell, taking note of those companies willing to enter teas whether they are winners or not.

The WTE and the Championship is leading the way to improve tea for us all. As the only female owned company to have a winner in the hot tea category I feel proud to be a small part of the bigger picture. Come to think of it we are the first ever female owned company to have a winner!

Coming soon more about how the Championship works.

Until next time, Beth

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World Tea Championship - How it Works

Friday, April 10, 2009

With the launch of the first ever World Tea Competition came a lot of consumer questions about how to enter and what the judging criteria was.

Because we participated first hand in WTC and are entering teas again this year I thought it might be nice to explain some of the new elements of this year competition.

First of all WTC is an independent competition judged by professional cuppers and commercial buyers. There are 2 categories; hot tea and iced tea, each with its own set of criteria and judges. One change is the addition of 1st, 2nd and 3rd place awards, last year there was one winner and then top 5 finalists.

There are specific tea/region categories such as Yunnan or Earl Grey and then general categories like white tea. The categories were developed with the help of industry experts and much debate. Unlike last year there will no longer be any "super" categories, a good thing in my opinion.

Awards for both hot and iced categories will be recognized the evening of Saturday, May 2nd, the first day of this years expo May 2nd - 4th being held in Las Vegas, NV.

For more information about WTC visit and look for results sure to include Teas Etc!

Until next time, Beth

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World Tea Expo Update

Sunday, April 05, 2009

I am teaching at the expo again this year. First up will be the marketing track at the New Business Boot Camp a pre-conference soup to nuts new tea business intensive, beyond the typical tasting and tea identification classes.

Second is the Core Conference - Organic Cost to Compliance class. This in-depth class will cater to a very specific audience interested in becoming NOP certified organic handlers & processors. I will review best practices and system plans accompanied by the Director of Quality Certification Services.

The education aspect of the expo is only one small element of the largest tea event of the year!

More to come.

Until next time, Beth

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Tea Wedding

Monday, March 30, 2009

Nathan has been part of the Teas Etc family for the past 4 years working as our website guru. As a hardcore tea guy it was no surprise that when he and Nicole announced in 2008 that they would be getting married, which we all knew anyway, that they checked the World Tea Expo show dates to be sure there were no conflicts!

I can't take credit for converting Nathan, he was a tea guy long before he joined the ranks of Teas Etc. He has been an integral part of cupping's and tea evaluations since the beginning and is a valuable contributor on many levels. His business card reads "webmaster and oolong enthusiast" probably his favorite category although like everyone else his tea horizons continuously expand.

We are thrilled to be a part of this intimate affair of which tea is a central theme. They will be serving tea to the parents during the ceremony. Have tea wedding favors. Are serving tea extensively at the reception with a full tea station set up and the non alcoholic toast option is Golden Stars sparkling jasmine white tea. Nicole was not a big tea drinker when she met Nathan but all that has changed now.

They couple spent the better part of last Saturday creating and cupping what became their "wedding" tea blend which is a lovely combination of white teas, rose petals, strawberry....We will feature their wedding blend to the general public somehow either just before or just after the wedding I dont have all of the details worked out yet.

If you are going to be at WTE stop by the booth for a cup of tea and congratulate Nathan on his upcoming nuptials as he will once again be a part of the team working the Teas Etc booth.

Look for the wedding post and pictures in late May.

Until next time, Beth

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World Tea Expo 2009

Wednesday, March 25, 2009

This years expo is going to be great! Yes despite the "bad" economy...which I do not buy into at all and am very tired of hearing!

I have been working on the floor plan and visual aspect of our double booth this year which I am designing very minimalist and clean. Cant wait to see it all come together.

We have so much going on, web casts (will be seen on the website), the manufacturers track (a 30 minute showcase of Teas Etc) which already has 155 attendees signed up, the World Tea Championship.

We have planned a lot of special tasting events that will take place in the Teas Etc booth #600 right in the front of the show. We will be handing out our daily "happenings" schedule and will be booking private cupping appointments on a first come first serve basis.

Some of our other "special" events are under wraps to be unveiled closer to the start of the show May 2nd in Las Vegas!

Until next time, Beth

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Tasting Teas for The World Tea Championship

Saturday, March 21, 2009

We started cupping teas this week for the upcoming World Tea Championship. Some of the entries require no thought, golden monkey organic, bai hao silver needle organic a couple of our current favorites. We will end up with about 8 teas for the hot tea category. The championship is changing a bit this year but more about that at a later date.

When it came to selecting iced teas it was a bit more difficult. I don't really drink tea cold, its not my preference, I just like tea hot. So Matt came up with a great idea, cold brewing! We spent 2 days prepping, tasting, blending, re-tasting. A lot of work but the end results were terrific. We have some really cool stuff we are unveiling at WTE in May.

Until next time, Beth

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Looking Back and Turning Over a New Leaf in 2009

Saturday, January 17, 2009

2008 was a whirlwind and such an incredible year for me personally and professionally! Starting with my trip to China in March/April. Traveling in the mountains, choosing exceptional teas and having the opportunity to cup with masters throughout China is incredible.

What most people didn't know was that I signed a lease for a much larger office, production facility the night before I left the country. And with little done while I was gone I jumped in after being back 3 days and completed "green" renovations. With an aggressive move date of May 1st Cody, Penelope and I, along with others worked overtime to get done, and we did.

The move was exhilarating and really paved the way for the growth that was to take place ahead. Even I could not have imagined such amazing growth and industry recognition.

Right after the move World Tea Expo (WTE)and the New Business Boot Camp (NBBC) was held in Las Vegas. With our energy high the Teas Etc team made its way to Vegas and was excited to have such positive feedback and results. The NBBC was an awesome experience, very emotional and fulfilling. Becoming a new WTE Advisory Board Member gave me an opportunity to get even more insight into our complex and very small industry. Hopefully I can be a part of positive change for the industry that I love.

A personal high for me, for all of 2008, was being the only female owned company to have a winner in the World Tea Championship Hot Tea Category!

Without missing a beat we returned home and the pace didn't seem to slow down. You know how you always think and/or say "I will relax after this" well I have yet to get my "after this".

With a gift show in September and lots to fill the time inbetween. Many hours spent developing our new product line to be launched in the next couple of months. Planning marketing and out reach for the months ahead. Appearing for Macy's Martha Stewart tea event in late summer. And of course the exciting opportunity to be featured on QCV in November and Decemeber both of which far exceeded our expectations.

Our success at the September show spearheaded our decision to lease a permanent showroom at the Atlanta AmericasMart which opened January 2009. That show was unbelivably sucessful!! The Friday marTEAni party. The Sunday Tea Presentation in the main demo kitchen, the one that Tyler and Rocco appeared in just a day before! Lots of fun stuff and the showroom really is lovely, pictures to follow this week.

The success of the January show was 2 fold for me personally. Having that time out of the office and being with potential customers really let me see that it is time for me to get back to my roots, sharing my enthusiasm for our quality products with others. That is what I Love and I work hard so I can do what I love, important to remember.

Atlanta was truly a great start to the year of the ox, the Chinese New Year or Spring Festival which begins this week. Happy New Year of the Ox.

Next is the tea cruise which sails January 24th heading to the western carribean, Grand Cayman and Ocho Rios. I will be teaching several marketing classes for tea professionals on the cruise as well as sharing my personal tea journeys abroad with stories, photos and teas. I am looking forward to some down time with Newman, my husband who works just as hard as I do in the background at Teas Etc. Believe me I could never accomplish 1/4 of what I do without the help of many friends and coworkers behind the scenes.

Tomorrow I have the chance to spend the day with my girlfriend Barbara at the spa for some much needed R&R.

O.K. so on 1/1/09 I made a resolution to commit to blogging more regularly and here it is the 17th and this is my first post! Progress is a good thing, at least it's not February 17th!

Until next time, Beth

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Fun Pictures from World Tea Expo

Sunday, June 15, 2008

Having Fun

The Crew

Nathan Brewin It Up

Matt prepares for the Iced Tea Competition

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The World Tea Expo

Sunday, June 08, 2008

The World Tea Expo rocked again this year in Las Vegas!

Group Strategy Opening Day!

I had a great time visiting with attendees over the 3 day tea trade show and was ignited by the energy and enthusiasm on the show floor. The response to our booth and products was clear by the traffic we had. An interesting side note, we got exactly, exactly the same number of scanned contacts as last year so I decided that was a sign from the gambling gods....

It paid off at the tables and with customers. Our show floor sales more then doubled over last year and that trend has continued since returning home. We apprecaite the chance to serve all our clients new and exsisting, thanks!

We got such positive feedback on our booth display, wow.

We were glad to have our son Christopher back on staff at the expo! Set up, photography and helping customers he did it all.

The End of Day 1 and off to a good dinner at Mix a top of the Mandalay Bay.

The World Tea Competition was certainly a highlight for us, with 6 finalists in 4 categories! And we only entered 10 teas! We are proud to have brought home a winner in the Herbal Chamomile Category our Organic Chamomile Lavender.

Another highlight for me was the networking mixer on Saturday evening. The band, the food and the company were terrific. I had a great time laughing and socializing around the room and seeing so many new success stories, Ono tea for instance you go hot Asian chic!

Founders and show operators, George & Kim Jage, and their entire staff are obviously detail and quality driven. Responsive to customer comments and suggestions this show is growing at a time when many trade shows are experiencing a decline in attendance and exhibitors.

It has taken lots of moisturizer, I know Vegas is dry but the Mandalay Bay was ridiculous, lots of sleep and a few days to catch back up. It was worth every bit of the recovery and I am already looking forward to next year!

Check out some of the set up pictures below and look for more World Tea Expo pictures posted later on the blog.

Until next time, Beth

Set Up

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World Tea Expo New Business Boot Camp is a Blast

Saturday, May 31, 2008

The New Business Boot Camp, at the 2008 World Tea Expo, was a great success!

Attendees, primarily from the US and Canada, attended this 2 day, 16 hour, intensive tea business training learning from 8 speakers on various aspects of opening a tea business.

Speakers and topics included;

Jane Pettigrew - Tea 101
Karen Durkin - Creating a Business Plan
Elisabeth Knottingham - Hiring Staff
Charles Cain - Buying and Merchandising
Bruce Richardson - Reality Check
Ronald Eng - Technology
Karen Schnieder- Basic Legal
Me - Marketing

Attendees were enthusiastic and ready to learn. Marketing is such a huge topic and tough to cover in a short 2 hour time frame. I stuck to simple techniques that are inexpensive and easy to implement.

In the last 15 minutes of my presentations we broke into mini groups, each assigned to create a marketing piece on a random product, this was the fun! I had the pleasure of watching these very creative people work together to come up with the most interesting ideas and great marketing content. It was clear that they got it!

Each group selected a "Vanna" to display the product and we had some real stand outs! Some of the product uses were amazing and hysterical; Weight Loss Waistband Clips (paper clips), Orange Marmalade Facials, The Single Mans Mayo, and a mustard presentation that included the tag line "Mayo will need to work hard to Ketchup with Mustard" great stuff!

I was honored to be included in such an elite group of speakers for the first ever NBBC. I was overwhelmed by attendees positive feedback and energy levels that continued throughout the show as they stopped by our booth taking pictures and giving out hugs. This was truly an amazing experience for me both personally and professionally.

Until next time, Beth

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