Tea Importer Scores High in Ground Breaking Tea Competition

5/12/2008 Teas Etc Inc importer/exporter and online seller of direct trade premium loose leaf teas, herbs and accompaniments, is extremely excited and proud of achieving six finalist positions and four honorable mentions for the 2008 World Tea Competition (WTC).

The first ever WTC is being held in Las Vegas, May 30th at the 2008 World Tea Expo, the largest trade only tea exposition in North America. This bold, innovative competition is changing the face of tea as we know it, benefiting consumers and the industry as a whole.

Based on the World Tea Rating (WTR), a proprietary scoring system that involves a number of evaluation criteria considered by a panel of esteemed judges, the competition included over two hundred entries from 30 top tea companies. A preliminary blind tasting was held by judges to select the top five finalists in each of the 25 categories. Those five tea finalists will be judged live during the WTE. The fact that we have six of our ten entries in the finals is very exciting says Beth Johnston, Founder and CEO of Teas Etc. Even more exciting is the fact that all but one of our finalists are house blends and four are organic she continues. We have two tea finalists in the Black Tea Blended and Flavored category and two in the Herbal Blend category, which means we have a good chance of winning a top spot. The four entries that did not make the finals all received honorable mention, achieving high positions within the rating system.

The rating system is similar to that used in the wine industry and will give buyers, both wholesale and retail, a guide to identifying teas and companies that are selling high quality products. The WTR is based on brew color, brewed aroma, brewed flavor, brewed mouth feel and brewed harmony.

To be honest I was not prepared for the competition, Johnston goes on to say. With the late harvests in China this year, even though I was there, I was unable to get my favorite teas back in time to submit them into the competition. I also felt strongly that it was important to participate in WTC, not only because I know how great our teas and herbs are but also to support this groundbreaking competition that is really going to shake things up in the industry. We decided to submit some house blends and flavored teas which took me out of my usual comfort zone, Johnston continued, you can only imagine my surprise when we got the results!

FinalistsHonorable MentionsAll finalists will be published in the World Tea Buyers Guide available to attendees at the World Tea Expo.

Teas Etc importer/exporter of premium teas, herbs and tea related goods has been providing retail and wholesale customers with quality products for more than a decade. The company is dedicated to maintaining a one customer at a time philosophy; giving personalized attention to everyone they serve. USDA certified organic handler/processor and FDA registered importers, the company’s headquarters are located in West Palm Beach, FL with a satellite office in Shanghai, China. Teas Etc can be found online at http://www.TeasEtc.com