Mandalay Bay Conference Center
Las Vegas, Nevada
Teas Etc is proud to have its own Beth Johnston, CEO and Founder, speaking at both the New Business Boot Camp and the Core Conference Program.
The New Business Boot Camp is a cutting-edge concept designed specifically for individuals new to the tea business, those considering opening a new tea business or newly established tea business owners. This concentrated training gives attendees the tools for success, eliminating a lot of the guess work involved in planning, buying, selling, tasting, marketing, training and more.
Small class sizes will give Boot Camp participants access to top industry leaders who will share their collective expertise over the course of two days for a total of 16 hours of instruction.
The two-day sessions include the following classes:
Tea 101 – Jane PettigrewUnderstanding Organic Certification from Cost to Compliance, which will cover organic certification as it relates to the tea industry and your business. This class will present the facts about NOP certification in an easy-to-understand format. We will clarify terminology, labeling and packaging. By examining best practices, the presentation will detail the necessary steps to becoming certified from start to finish.
Strategic Planning – Karen Durkin
Basic Legal for Tea Room Owners – Kristen Schneider, Esq.
Hiring and Training Your Staff – Elisabeth Knottingham
Procurement and Merchandising Strategies – Charles Cain
Marketing & Building Your Customer Base – Beth Johnston
Pricing Strategies – Bill Waddington
Tracking Sales with Technology – Mike Spence
Demonstrations and competitions will be held throughout the high energy three days including, cooking with tea, tea and chocolate and the popular Way of Tea, Japanese tea ceremony. Along with the best in tea education, numerous networking opportunities before, during and after the show, attendees will meet exhibitors from around the globe showcasing the latest innovative tea and complimentary products.
We hope to see you there! Visit the Teas Etc booth- #600.
Attendees can save by registering early
View the entire World Tea Expo schedule.
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