Saturday kicked off with my presentation "Holding a Successful Tea Tasting" which was well attended, 102 people and the second highest attendance this year. We spent 1 1/2 hours talking about the power and particulars of successful tastings. All in…

World Tea Expo was awesome once once again this year! Thanks to the Jage's, Kim & George, for providing specialty tea with a platform to meet, share, learn and sell tea. I started the expo with New Business Boot Camp, teaching alongside some of…

World Tea East was held in Boston this week located with Natural Products Expo East. World Tea Expo held tea classes on Wednesday and Thursday to quench the thirst of East Coast tea professionals. Sessions were held on a variety of topics like…

So I started this post as soon as I got home from the 2009 World Tea Expo 3 weeks ago. My schedule definately delayed the release along with my difficulty in lining up the pictures in "blogger." The original post is below. I have tons of pictures so…

I just plopped down on the couch in our room at The Hotel in Las Vegas. What a night! We had a diverse, fun, energetic group of people at our table at this evenings World Tea Championship reception at the 2009 World Tea Expo. We were getting settled…

We have been receiving tons of tea samples from Amy in our China office and have been so busy cupping has been a challenge, can you imagine? What we have cupped and purchased is a very limited harvest bai hao silver needle that is amazing. When…

I sent the paper entries in to World Tea Expo last week for the Championship. Today the actual tea samples were sent on their way to judging. Once again we entered 10 teas. After much discussion we decided to enter new tea categories this time and…

I am totally excited about winning the World Tea Expos "Best New Product" for 2009! Our new tea line, Get Real Get Loose, is a fun, easy, happy take on tea. I like to call it a serious tea with an approachable attitude. The concept is to make…

When the World Tea Expo initiated the first ever World Tea Championship in 2008 I was extremely pleased! In my opinion this was the first step in establishing tea guides and a rating system that could aid buyers, wholesale and retail alike.…

With the launch of the first ever World Tea Competition came a lot of consumer questions about how to enter and what the judging criteria was. Because we participated first hand in WTC and are entering teas again this year I thought it might be nice…

I am teaching at the expo again this year. First up will be the marketing track at the New Business Boot Camp a pre-conference soup to nuts new tea business intensive, beyond the typical tasting and tea identification classes. Second is the Core…

Nathan has been part of the Teas Etc family for the past 4 years working as our website guru. As a hardcore tea guy it was no surprise that when he and Nicole announced in 2008 that they would be getting married, which we all knew anyway, that they…

This years expo is going to be great! Yes despite the "bad" economy...which I do not buy into at all and am very tired of hearing! I have been working on the floor plan and visual aspect of our double booth this year which I am designing very…

We started cupping teas this week for the upcoming World Tea Championship. Some of the entries require no thought, golden monkey organic, bai hao silver needle organic a couple of our current favorites. We will end up with about 8 teas for the hot…

2008 was a whirlwind and such an incredible year for me personally and professionally! Starting with my trip to China in March/April. Traveling in the mountains, choosing exceptional teas and having the opportunity to cup with masters throughout…

Having Fun The Crew Nathan Brewin It Up Matt prepares for the Iced Tea…

The World Tea Expo rocked again this year in Las Vegas! Group Strategy Opening Day! I had a great time visiting with attendees over the 3 day tea trade show and was ignited by the energy and enthusiasm on the show floor. The response to our booth…

The New Business Boot Camp, at the 2008 World Tea Expo, was a great success! Attendees, primarily from the US and Canada, attended this 2 day, 16 hour, intensive tea business training learning from 8 speakers on various aspects of opening a tea…

We have 6 finalists in the World Tea Competition at the World Tea Expo! We entered 10 tea & herbal house blends into the first ever World Tea Competition in the end of March. With the late harvests in China I really stepped out of my comfort zone,…