We have been receiving tons of tea samples from Amy in our China office and have been so busy cupping has been a challenge, can you imagine? What we have cupped and purchased is a very limited harvest bai hao silver needle that is amazing. When…

I sent the paper entries in to World Tea Expo last week for the Championship. Today the actual tea samples were sent on their way to judging. Once again we entered 10 teas. After much discussion we decided to enter new tea categories this time and…

I am totally excited about winning the World Tea Expos "Best New Product" for 2009! Our new tea line, Get Real Get Loose, is a fun, easy, happy take on tea. I like to call it a serious tea with an approachable attitude. The concept is to make…

When the World Tea Expo initiated the first ever World Tea Championship in 2008 I was extremely pleased! In my opinion this was the first step in establishing tea guides and a rating system that could aid buyers, wholesale and retail alike.…

With the launch of the first ever World Tea Competition came a lot of consumer questions about how to enter and what the judging criteria was. Because we participated first hand in WTC and are entering teas again this year I thought it might be nice…

I am teaching at the expo again this year. First up will be the marketing track at the New Business Boot Camp a pre-conference soup to nuts new tea business intensive, beyond the typical tasting and tea identification classes. Second is the Core…